25% increase in customer satisfaction for a marketing services provider

The client's team invested several days in creating project briefs, depending on the scale of the customer’s business. That involved a thorough discovery phase, manual analysis of collected data, and a lengthy internal approval process. As a result, the client observed a lead churn, a decrease in the average number of deals closed, and a decline in employee productivity.

The significant impact of human factors on the brief creation process led to increased errors. Customer requests could be misinterpreted, as they were usually based on verbal and written communications. These shortcomings could affect entire campaigns created for major clients. The lack of automation posed risks to the company's reputation and could result in revenue loss.

Despite its size, the company lacked the in-house expertise necessary to develop an AI-based brief creation module from scratch and seamlessly integrate it into its existing infrastructure. The client decided to engage software development and DevOps service providers — UppLabs and OpsWorks Co.

Our collaboration began with a thorough project assessment and the creation of a detailed strategy. Key areas of our focus included:

- Analyzing the current project brief creation process;

- Developing a strategy for AI usage to enhance brand analysis and improve the brief generation process;

- Identifying areas for AI integration.

The team managed to develop a robust custom AI module capable of understanding and analyzing diverse brand elements in seconds using ML algorithms and NLP techniques. We applied automated language model testing based on the historical data provided. Our experts meticulously validated all outcomes of the model's operation right from the outset, guaranteeing that the AI tool accurately translates brand analysis into comprehensive project briefs.

Building the integration points of the AI module with other systems proved to be quite a complex task. Our team undertook the challenge by crafting APIs to facilitate seamless connectivity with over 10 solutions, from CRM to Content and Project Management Systems. Each integration required careful consideration of data formats, security protocols, and workflow compatibility to ensure robust and reliable communication between the AI module and the existing infrastructure.